SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
Payment isn’t involved, as it is with paid search ads.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Online advertising has the ability to expose your brand to more potential customers. One of the core benefits of online advertising is that it allows you to target potential customers and connect with them at the moment that matters most—when they are actively searching for your products and services. The ability to deliver focused and specific marketing messages to your target audience makes online advertising especially effective.
Measuring your return on investment with online advertising is quick and easy. You can track and measure each campaign so that you know the exact impact it is having. The ability to track and monitor results at near real-time speed allows for continuous improvement based on performance.
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
PR has changed massively; it isn’t just about media relations and churning out press releases like it used to be a decade ago.
Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience online.
News can be spread further, faster, and more directly to a specific target audience than ever before in history. It allows us to maximize news like never before. Instead of being satisfied with a single placement, your news can be shared exponentially.
Not only that, but we can now use social media, blogs, reviews and content to not just share news, but CREATE DIALOGUE. Connect.
As a PR pro, one way to incorporate content marketing into your mix is to repurpose content you already have (press releases & bylines) into fresh content. A single press release can be re-purposed into a Slideshare presentation, a blog post, a guest blog post, a Pinterest infographic, a LinkedIn news update, a post on a relevant trade publications Facebook page, an editorial opinion article for the local newspaper’s website and more.
Share, re-purpose, share again – and repeat the same process a few more times! One piece of content can flow out to multiple sources.
Instead of simply putting your press release on the wire, turn it into a blog post that connects the news to an engaging viewpoint; use it as the launchpad to discuss a related issue, educate, or dive into a juicy Q&A. Find ways to take an offline PR campaign to social… and vice versa.
Paid advertising on social platforms like Facebook, Instagram, Twitter and Pinterest is serious business. These platforms require new strategies, technologies and methods to drive success. Far from boosting your brand’s online presence alone, we tailor a strategy oriented around business goals, KPIs, and campaigns that will affect your bottom line.
Advertising on social media platforms can be very effective. Social media users input tons of information about themselves into their personal profiles such as age, gender, where they live, who their friends are, what they like to do, where they like to go, what they like to watch, what they like to eat, and much more. If this data is used correctly, it can create highly targeted social advertising campaigns that produce outstanding results, and that is exactly what we do for our clientele.
Email marketing is not always a marketer’s first choice when it comes to campaign planning, but it’s still powerful enough to be a significant part of a marketing strategy.
With Facebook boasting over 1 billion active users per month and Twitter boasting 255 million, it’s understandable if you think that social media is the best channel to be marketing your business.
But what you don’t see so frequently touted are the statistics on email usage. According to Radicati, the total number of worldwide email accounts was 3.9 billion in 2013, and projected to be 4.9 billion by 2017.
This means that there are 3x more email accounts than there are Facebook & Twitter accounts combined.
On top of having a larger reach, email is more effective at driving conversions as well.
In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%. This means you are 6x more likely to get someone to click-through to your website via email than you are from Twitter.
Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. To be effective at digital marketing, you’ll need a strategy. A digital marketing strategy is the plan for your next steps, and it helps you make your efforts more effective.
There’s no need to see it as a big and terrifying process, but rather as a series of activities that will bring you closer to your set goals.
Five steps to an effective digital marketing strategy:
(what does your business want to improve?)
(audience, business, goals, existing assets - owned media, earned media, paid media)
(weekly and daily operational plans, campaign plans, annual plans, long-term vision)
(This is the step where planning becomes action. The more detailed the plan, the higher the chances to to enjoy its execution and avoid any surprises.
The measurement of your digital marketing efforts can occur in every stage, from the planning and the definition of the KPIs, to the execution and the analysis of what works and what needs to be improved.A clear definition of your KPIs can help you measure your digital marketing strategy and analyse what brings you closer to your goals and what needs to be improved.
A digital marketing strategy can be the first step towards bigger plans for your business, provided that you invest the time and the budget on it.
Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. This is accomplished by measuring performance (e.g., blogging versus social media versus channel communications)
Marketing analytics uses important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing.
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attention to in order to determine the success of your business.
However, the problem with following a lot of metrics is that it can become very easy to not pay close attention to any of them, and isn’t the whole point of following metrics so that you know exactly what’s going on with your startup?
Metrics have the potential to offer a ton of insight into your successes and failures, but only if you know which ones to track without getting overwhelmed.
We works closely with Google Analytics to consistently provide value to our customers.
Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.
This commission varies from $1 to $10,000 depending on what product you are promoting.
The idea behind it is that you promote other people’s products, often through an affiliate network, earning a commission if people actually end up buying, thanks to your marketing.
It’s based on revenue sharing. If you have a product and want to sell more, you can offer promoters a financial incentive through an affiliate program.
If you have no product and want to make money, then you can promote a product that you feel has value and earn an income from it as an affiliate marketer.
Mobile marketing is defined as an attempt to reach out to potential customers on a mobile device such as a smartphone or a tablet, usually as a component of a multi-channel campaign.
Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on desktop computers.
This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase.
Consumers, particularly on mobile devices, now have higher expectations than ever before - they want everything right, and they want everything right away. This requires that marketers answer their needs in the moment, whenever and wherever they are.
Google mobile advertising is an efficient way to market goods and services online. Billions of people use smartphones, and 82% of them pay attention to mobile ads. This translates to hundreds of millions of dollars in revenue from advertisement, and millions of companies all fighting for the same space.
It’s no wonder that companies are investing so much into mobile advertising, particularly Google ads. Sixty seven percent of people who find a business online end up calling that business to get more information, and from 61 percent, 59 percent of people actually visit the business.
Mobile advertising on Google’s platforms, for many businesses, means an increased amount of traffic, and ultimately an increase in revenue. People are using mobile devices at record rates, with more than 35 percent of them admitting to taking their smartphones to the bathroom, and 33 percent use them while watching TV. All of this translates to more targeted ads for consumers and big business for advertisers.
Digital Marketing Offer