What is Google AdWords ?

If you want to reach new customers online, then advertising with Google AdWords might be right for you.When you advertise with AdWords, you’re investing in your business.

 

Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads.

Why Google AdWords?

Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.

Start with any budget

  • How much you invest is up to you. Just begin with a daily budget you're comfortable with, then change it at your convenience. Most businesses get off to a good start with a budget of 10€ a day.

Reach your marketing goals:

 

  • Take action on your website
  • Visit your store
  • Call your business
  • Install your app

Target your ads with keywords

When you advertise alongside search results on the Google Search Network, you select keywords to help target your ads to people searching for related terms. You can also choose to show your ads at certain times of day, and specify a location and language.

 

Get specific about your target audience

When you advertise on websites and mobile apps that show Google ads (called the Google Display Network) and YouTube, you can get even more specific by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.

 

Only pay for results - No visit, no fee

You decide how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad. You base your bids on whatever is best for your business.

 

Measure your ad’s performance

Quickly track your ad's effectiveness and easily make changes to improve results.

 

Advertise across platforms

Connect with customers no matter where they are—on their computers, tablets, mobile phones, even in apps.

 

Measurable, accountable, flexible

 

Google AdWords shows how many people notice your ads and what percentage click to visit your website, or call you. With the tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.

 

Insights around the clock

 

You can see how your ads are doing at any time by logging in to your Google AdWords account. To save you time, we’ll also send you a monthly summary listing all the key stats and numbers that matter.

 

Stop, start, pause, test

 

You can tweak your ads, try new search terms, pause your campaign and re-start whenever you like, for free – and all within Google AdWords.

 

Right time, right place

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